art

The internet may have become the great equalizer for sharing, but it is also a vast sea to get lost in without having much impact. Choosing a limited range of locations that tie in to your focus helps build the type of following and viral platform growth to drive your art business.

Like anything else that is bought or sold, the price of artwork is underpinned by its value. Value is the perception the buyer has that they will gain some benefit or personal satisfaction from a purchase. The higher the perceived benefit or satisfaction, the more value the buyer puts on the item.

I recently watched an interview with a novelist who talked about the difference between when he was working odd jobs and now that he is steadily selling books. He said the difference between then and now is how much more he is able to write. Before he received advances and royalties, a large portion of each day was spent at a job.

For artists, there is nothing shameful about self-promotion. After all, we sign our work so people know we did it. Sometimes artist get accused of “shameless” self-promotion when they spend more time on their promotion than their work.

When people think of a personal brand for an artist, they often think of the work the artist produces, and that’s a part of it. Your personal brand, however, goes beyond just the aesthetics of your work or even the messages you convey through your work.